They utilize similar fonts throughout as well. Their Reels covers use the same style to share the reel topic/title. Take a look at this grid from Instagram planner tool Planoly: Having a set of templates helps to give your feed a more cohesive feel that matches your branding and the types of graphics or patterns you use in your brand visuals. Using Instagram templates isn’t all about laziness-far from it, actually. Create a visual content strategy and brand aesthetic You can engage your audience in a split-second using features such as Instagram Stories, polls, Q+A’s, or you can build more complex pieces of sticky content like Reels which require a longer time requirement from idea to editing to execution.”īut utilizing a template is a great way to cut down some of the time on that creation process, and there are several benefits to doing so that aren’t all about the time savings. And the same can go for brands.Ĭhelse Hensley, social media strategist at Visme, says, “A piece of content created for Instagram can take anywhere from 5 seconds to 3 hours. Some influencers say that creating one single Instagram post can take anywhere from a few minutes to a few months, depending on everything involved in the process (i.e., brand partnerships, photo opps). Which can be necessary because content creation can be a time consuming process. Instagram templates make content creation quicker and easier. So let’s talk more about Instagram templates-why you’d want to use them, what they might look like, successful brands who are already making the most of their own templates and free downloadable templates you can use. Why burden yourself with even more work by requiring yourself to create Instagram content from scratch every single time? Especially because many marketers are managing multiple social media accounts at a time. These can be used for posts, Reels, Stories and more.Ī social media manager’s job consists of so many moving parts: And one great way to do that is by taking advantage of Instagram templates.Īn Instagram template is a reusable graphic or video template that social media managers can customize again and again to easily share Instagram content. Managing an Instagram account can take time, so as social media strategists, we’re always looking for ways to make our jobs easier.
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